A friend of mine, Rob, is the manager of a private member’s club in Cambridge and I was asked to create the promotional materials for an event he was planning.
The brief was to create printed materials and social media/web graphics for an upmarket, yet rather risqué event in the centre of Cambridge.
I was asked to come up with a name to suit such an event and the imagery flowed from there.
My ideas had to be approved by the club, Moët & Chandon and Belvedere Vodka, who were very happy with the concept and execution.
I actually preferred the first logo example, but the client insisted on the script font version, so this is what we went with.