The team at EZ Car Care asked me to create a logo for an online subscription box concept they were going to launch.
They needed it in a massive hurry, but weren’t sure of what they wanted, so I worked very quickly to give them some ideas to explore.
The initial brief was for a ‘Detailing Box’ logo but it evolved, as these things do, into a cleaner ‘Subscription Box’ design.
Here are my initial concepts, the progression, and what they finally chose.